Customer case Essity

Essity evolves their business with Barium Live

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HubSpot Video


A global leading hygiene and health company headquartered in Sweden, Essity - formerly SCA - has been operating in the hygiene sector since 1975. Through acquisitions and consolidations, its roots actually stretch as far back as 1849. A business that produces essentials and necessities, the Essity name was formed from these two words.

Today, the company employs more than 47,000 people and generates revenue exceeding 120 billion SEK. With its main office in Stockholm, Sweden, Essity has market leading brands in Europe, North America, Latin America and in Asia.

Already a market leader in Europe, Essity also enjoys a strong position in the US, competing there with some of the biggest brands in the professional hygiene industry. In order to remain competitive in a large market with other established players, it needs to work smartly.

Dana Elkin, Assortment & Forecasting Manager, North America at Essity US, describes its way of working and how Barium has affected its day-to-day business.

Previously, a majority of work tasks were carried out manually. Essity has since identified the need for a more structured and digital way of working.

Some of the results Essity has identified since implementing Barium Live:

  • Time-saving 
  • More structured ways of working
  • Quality assurance 
  • Flexibility
  • Accurate data that's easy to access
  • Improved overall communications 

Download the customer case

“Barium has evolved our ways of working. This has helped us to be more competitive and work smarter.”

Dana Elkin

Assortment & Forecasting Mgr NA

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